Plan Less.
Celebrate More.
Company Purpose
"Event In A Box: Make Event Production as easy as 1-2-3"
Problem
Parties are fun!
Planning them Sucks…
Individual Event Planning Nightmare
  • Endless manual coordination: Pinterest, spreadsheets, design OS, group chats, email, contracts, vendor outreach.
  • Low Trust Environment with no End-to-End tools
  • Planners are expensive & often unavailable. DIY is stressful, low-tier and error-prone.
Free is Stressful | Stress Free is Expensive
One of the last major consumer categories still dominated by fragmented, manual, offline workflows
a16z - Marketplaces in the Age of AI

Appendices: The Problem

Appendices: Imagine

Solution
Old Way: Weeks/Months of Stress
Eventzy: Success in Hours
1. Text or Call
User Vision
2. Visualize
Mood boards, Photo Realistic & Floorplan
3. Plan
Budget & Timeline Breakdown
4. Vendor Marketplace
Agent Sources in Real Time. No Preload
5. Book
Negotiates & Books, Payment Escrow
6. Execute
Day of Coordination & Reconciliation
Agentic Event Marketplace & OS for Hosts & Vendors Alike

Appendices: Solution — Eventzy Agentic Event OS for Both Sides of the Marketplace

Appendices: How It Works

Solution
Native Agentic AI
We aren't bolting AI to a traditional SaaS platform
No More Marketplace Cold-Starts
Agentic AI Preloads Vendors in real time
Graveyard to Greenfield
Agents due the heavy lifting
Sustainable Unit Economics

www.a16z.news

Marketplaces in the Age of AI

Take Two: Graveyard to Greenfield

Agentic AI Stack
Operations, CX, Finance, Sales, Marketing, Dev, Visualization, Design

Appendices: Solution — Eventzy Agentic Event OS for Both Sides of the Marketplace

Appendices: How It Works

Market Opportunity
$67B-$76B US Wedding Market
$90B+ U.S. DIY Private Social Events
45% Digital Adoption
Of event planning processes
Extended TAM: AI Orchestration layer for fragmented service industries. Starting with Parties & Weddings

U.S. Event Planning Marketplace TAM, SAM & SOM Analysis
Eventzy Business Model
60%
Marketplace Commission
10% fee on GMV + 1% Booking Fee
25%
Vendor & Customer Subscription
15%
Ad and Data Revenue
Viewed Ads, Vendor Ad placement + Data
Host sub: Free-$9.99-$23.99-$35.99 tiers. Initial Visuals free. Small Event $9.99/mo. Large Event $23.99/mo. Wedding $35.99/mo
Vendor Subs: Free-$59-$199/mo: Priority placement, trust badge and payout speed.
Add-ons: Sponsored boosts. Event Website.
When compute max is reached, new tokens will need purchased.
Eventzy = AI Shooting Star
Exit — Acquisition
Thesis: Win dense, AI-native system-of-record → sell to a strategic consolidator.
Timeline: 7/30/2026 Launch → Late-2027 Series A → Opportunistic check (Q4’27–H1’28) → Scale ’28–’29 → Primary exit window 2030–2031
Buy triggers: Density (Nationwide) · Workflow lock-in (contracts/calendars/invoices/escrow) · AI moat (Magieva agents + ratings/ID) · Unit Economics · Network Effect. Own both sides of Event Marketplace x Sticky LTV

Appendices: Exit — Acquisition

Competitive Landscape
AI vs Manual Platforms
The event industry is experiencing an AI transformation. While existing players rely on manual processes, Eventzy is the first to deliver end-to-end autonomous orchestration.
We are a Greenfield company allowing us to integrate new technologies faster and more cost efficiently than existing platforms.
● Full capability ◐ Partial capability ○ No capability
First to market with complete AI-driven Event Management + Marketplace.

Appendices: Competitive Advantage

Model Validation — Marketplace Success
The Eventzy model (AI orchestration with marketplace take-rates and SaaS) mirrors proven successes in adjacent markets. SaaS marketplaces are demonstrating superior unit economics and customer satisfaction.
Thumbtack
Revenue: $200M+ (2022 est.)
Model: AI matching + lead monetization
Shows value of intelligent vendor-client pairing.
Angi (HomeAdvisor)
Revenue: $1.75B (2023)
Model: Marketplace take-rate + vendor SaaS
Proves demand for automated service orchestration.
The Knot Worldwide
Revenue: ~$455M annually
Model: Vendor subscriptions + premium listings
Wedding-only vertical proves willingness to pay.
OpenTable
Revenue: $390M+ (2023)
Model: Reservation platform + vendor SaaS
Demonstrates power of booking automation.
Airbnb
Revenue: $9.9B (2023)
Model: Accommodations booking + premium services
Proves global marketplace scalability.
Eventzy Roadmap
1
Angel (Dec 2025)
Foundation & MVP development
2
Development (Q1 2026)
Platform Dev & GTM Preparation. Beta Test
3
PreSeed (May 2026)
Funds to Launch Metros. Prove model
4
Market Launch (June-Dec. 2026)
15 Events Launch first Metros. Ultra Lean team to prove product market fit
5
SEED (Q1 2027)
Expand market launch and fill out Org chart once PMF
6
MARKET GROWTH (Q1 2027)
Scaling metros & launch Pro Planner OS
(Q2 2027)
Weddings Category
Strategy & Timeline
Angel. PreSeed. Seed
Foundations
Angel
11.1.25-4.1.26
  • $150k Angel
  • $6m Val Cap, Post Money SAFE
  • Legal Setup
  • Operations Plan
  • Magieva license & Integration
  • Business Plan & Unit Economics
  • Platform Ready to GTM
Test GTM
PreSeed
5.1.26-9.1.26
  • $350k PreSeed
  • $10m Val Cap, Post Money SAFE
  • Party & Wedding Event Category Launch
  • Initial Metros
  • Miami/Orlando
  • CA Corridor
  • Product-market fit validation w/lean team
GTM Expansion
Seed
1.1.27-9.1.28
  • $3.5m Seed
  • $20m Pre-Money Priced
  • New Metros
  • Weddings & 'other events'
  • Vendor & Partnership network expansion
  • Fill out Org Chart
  • Platform optimization
  • User acquisition B2B & B2C
Angel Funding
$6M val cap, $120k (Post Money SAFE).
Platform Standup, Corp Legal, Branding, Financials, Beta test and —position Eventzy for $10M Valuation PreSeed Post Money SAFE - Market Launch Phase 2.
Legal
Magieva & Developers
Admin & SaaS Subscriptions
Finance & Accounting
Team
Contingency/Buffer
Team
Brenton Kasselder

Founder & CEO
Experienced founder, futurist and strategist with expertise in partnerships, fundraising, and go-to-market execution. Co-Founder of Sparq Gaming Token, FTC Labs (Web3 advisory) and early Web3 start ups & Venture Capital. U.S. Army combat veteran with proven track record in scaling ventures across gaming, blockchain, and emerging tech.
Ben Bishop

Founder & CPO

Visionary founder and seasoned dealmaker with deep experience in sales, strategy, AI product dev, and execution. U.S. Army combat veteran and dynamic networker with startup experience and direct marketplace knowledge from HomeAdvisor. Co-founder of SpeedyMEP.
Addison McKenzie Business & Partnerships
Serial founder across multiple verticals including; Magieva Co-Founder & CBO, FinTech, Pharmaceuticals, AI Services, Home Building, MedTech and more. He is instrumental in helping the founding team navigate the intricacies of standing up a scalable new technology organization.
Advisors
Nathaniel Hunter
AI Strategy & Integration

Co-Founder, CEO and builder of Magieva. Previous Apple, Disney, and Lucasfilm. Expertise in AI orchestration, creative pipeline automation, and scalable workflow systems. Nathaniel helps bridge the gap between cutting-edge machine intelligence and user-centric design.


Advisory Role - AI Strategy
Craig Neugeboren
Legal Automation & IP

IP lawyer specializing in legal automation and VC LP with expertise in AI compliance, marketplace terms, and intellectual property protection for technology platforms.

Advisory Role - Legal & Compliance
Jim Pisula
Venture & Exit Strategy

Principal at Teague Bay Holdings / Decatur Bradshaw Partners with 10 successful exits & background in marketing. Strategic advisor on fundraising, scaling, and exit positioning.
Advisory Role - Strategic Growth
Chris Schulz
Ops & Security Leadership

Operations leader across cybersecurity, AI-driven revenue automation, and supply-chain planning and messaging platforms. Known for building secure, compliant, scalable operations supporting B2B and B2B2C verticals

Advisory Role - Operational Security
Austin Feldvebel
Data Analytics & Business Intelligence

Over a decade of analytics experience in marketing and commercial spaces. Expert in business intelligence and data visualization, combined with graphic design expertise.

Advisory Role - Analytics & Workflows
Meghan Greer
Community Engagement & User Experience
Event planner, storyteller, and community outreach manager specializing in user adoption of new applications and continuous engagement.

Advisory Role - Communty & User Experience
Appendices: Imagine
Small Planners, Scaled
  • Today: Building one mid-size event can take 40–80+ planning hours (budgeting, logistics, vendor coordination). EventPro
  • With Eventzy: Target -60–80% planning time via AI workflows (visualization, budgeting, vendor booking, invoicing, payments) in one place.
A Stress-Free Wedding Day
  • With Eventzy + EventSEE: Target same-day vendor shortlists, instant timelines, and real-time visual previews; -70% admin time for couples.
Vendors, Empowered
  • Today: Marketplaces connect millions of couples to ~850k vendors, but vendors still chase leads and payments. AP News
  • With Eventzy: “Set-and-sell” listings, auto-contracts, escrowed payouts; pay only on closed bookings; zero lead-chasing.
Home Improvement, Interior Design, Movie Production, Festivals, Baby Showers, Birthday & Seasonal Parties, Community Events and so much more can be interfaced or licensed as we go. Greatly enhancing the market opportunity.
Appendices: Competitive Advantage
  • Powered by Magieva: AI agentic middleware orchestrating 600+ LLMs with specialized tools for vision, retrieval, voice, scheduling, payments, corporate workflows, platform dev & maint, marketing coordination and more.
  • AI Assistant & Free Eventzy OS Creates Network Effects: Drives Network effect, Biz and Creator affiliate led demand and retention: 10% of Eventzy commission.
  • True moat in an AI future = network connecting fragmented vendors nationwide. As AI proliferates and dev costs are driven down. This is what will remain.
  • Autonomous AI Assistant: Unlike manual platforms, our assistant handles end-to-end orchestration from visualization to day-of coordination—the first of its kind.
  • Visualize Before You Book: Photo-Realistic Mockups, instant moodboards, and 3D floor plans eliminate guesswork and reduce costly revisions.
  • Full-Stack Integration: One platform handles Corporate workflows, Full Stack Dev, inspiration, sourcing, booking, payments, and coordination—no more juggling multiple tools.
  • Escrow & Milestone Protection: Built-in financial protection with automated dispute resolution, and review process ensures both clients and vendors are protected.
Appendices: How It Works
Appendices: The Problem
Fragmented & Inefficient Event Planning
Historically Broken Marketplace Economics
Event planning marketplace historically a “graveyard vertical.”
  • (a16z: coordination-heavy marketplaces historically failed on ops, CAC, LTV, and margins.) Andreessen Horowitz+1
Consumer / Pro Planner
  • Endless manual coordination: Pinterest, spreadsheets, design OS, group chats, email, contracts, vendor outreach.
  • 60%+: staffing + scheduling issues. 20–30% time lost to admin work & duplicate comms
  • Planners are expensive & often unavailable. DIY is stressful, low-tier and error-prone.
Vendors
  • Coordination is fragmented & Inefficient; discovery is noisy/pay-to-play
  • Generic lead gen and referrals
  • Referrals: hard to track & monetize
Startup / Marketplace
  • Matching + vendor coordination historically required too much human labor → margins collapsed.
  • CAC → LTV ratio historically too low for high touch point one-off events; no persistent system of record for retention.
  • Expensive to pre-load and maintain enough vetted supply.
Appendices: Solution — Eventzy Agentic Event OS for Both Sides of the Marketplace
Consumers & Event Planners
Visual Plan in Minutes
Chat or Call → photo-realistic visuals, layout, look & feel auto-generated.
AI "Planner in a Box"
Agent builds budget, timeline, checklists, guest & task tracking plan from the visual plan.
Autonomous Vendor Booking & Payments
Eventzy sources, vets, negotiates, contracts, and pays vendors in one flow.
Day-Of Coordination Assistance
AI Assistant coordinates timing, changes, and comms across guests and vendors—no manual herding.
Vendors & Marketplace
Instant GTM — No Preloaded Inventory
AI open web + referrals; vendors join when booked, not in advance.
Free Vendor OS → High-Margin Platform
Lightweight CRM, calendar, payments, and messaging keep all work inside Eventzy.
Automated Lead Gen & Retention
AI re-engages past buyers, drives repeat/referral events, and improves CAC/LTV without human coordinators.
Full-Stack Agentic AI from Day 1
Magieva multi-agent stack replaces manual coordination, letting margins scale instead of collapsing.
Appendices: 'Under the Hood' Magieva
One Agentic AI Platform Does it All
Past Reality (Build In-House)
  • V1: 18–24/mo; $500k–$1M+; 15–25%/yr maint.
  • Risk: Large IT projects run 45%+ budget; only ~16% on time/on budget.
  • ~60–80% of IT budget goes to “keep-the-lights-on” maint. (KTLO) vs. new features.
Eventzy x Magieva (Agentic AI Stack)
  • GTM: ≈ 8 months GTM → faster revenue & learning cycles. (Target)
  • (V1): >90% reduction (Target)
  • Maintenance: Agentic middleware centralizes orchestration, reducing ongoing maintenance efforts.
  • Capex-light V1 → extend runway; shift spend to UA/ops.
  • Lower delivery & maintenance risk
Day-1 we have Greenfield Full-Stack Integration
  • Magieva agentic middleware orchestrating 650+ LLMs.
  • Massive advantage over incumbents trying to retrofit AI solutions = Leaner & Smoother operations.
  • One Agentic platform: Operations, CX Care, Accounting, Finance, Sales, Marketing, Front/backend Dev + maintenance, Visualization, Sourcing, Vendor booking, Payments, and Day of Coordination.
Vendors, Event Planners & Hosts
No More Juggling Multiple Fragmented AI Tools
McKinsey (large IT projects: +45% budget / +7% time / −56% value) McKinsey Study | Standish CHAOS (16.2% on time/on budget): Standish Report 1 | Standish CHAOS (52.7% of projects cost 189% of estimate): Standish Report 2 | KTLO share (maintenance costs; Gartner-cited): BMC KTLO Analysis | GitHub Copilot study (55.8% faster completion, Microsoft Research): Microsoft Research | GitHub summary (55% faster, field research): GitHub Blog
Appendices: Exit — Acquisition
Thesis: Win dense, AI-native system-of-record → sell to a strategic consolidator.
Timeline: 7/30/2026 Launch → Late-2027 Series A → Opportunistic check (Q4’27–H1’28) → Scale ’28–’29 → Primary exit window 2030–2031
Day-1 Metros: Denver/Mountain · Phoenix/Scottsdale · CA Corridor · Miami/Orlando
Likely acquirers: The Knot/WeddingWire · Zola · Eventbrite · Cvent · AmEx/Resy · Squarespace · Wix · GoDaddy · Intuit
Strategic Acquirer Categories - Detailed
Wedding/Event Platforms
  • The Knot/WeddingWire, Zola, Minted, Joy
  • Strategic rationale: Extend platform revenue beyond the wedding day; capture rehearsal dinners, showers, post-wedding brunches; reduce seasonal revenue volatility
Enterprise Event Tech
  • Cvent, Eventbrite, Bizzabo, Hopin
  • Strategic rationale: Add high-margin consumer event monetization to complement corporate/enterprise focus; capture SMB venue market they currently underserve
Payment/Dining Networks
  • AmEx, Resy, OpenTable, Toast, Square
  • Strategic rationale: Own the full event booking-to-payment flow; access rich event spend data for targeted offers; deepen restaurant/venue partnerships with new revenue tool
SMB Web/Commerce Platforms
  • Squarespace, Wix, GoDaddy, Shopify
  • Strategic rationale: Natural upsell to 500K+ restaurant/venue customers already using their sites; increase ARPU and reduce churn with integrated event booking
Financial Services/Fintech
  • Intuit, Block (Square), PayPal, Stripe
  • Strategic rationale: Event data reveals high-intent purchase signals for credit products; prepayment deposits improve merchant cash flow; expands SMB product suite
Buy triggers: Density (Nationwide) · Workflow lock-in (contracts/calendars/invoices/escrow) · AI moat (Magieva agents + ratings/ID) · Unit Economics · Network Effect. Own both sides of Event Marketplace x Sticky LTV
Thank You
Join us as we transform how the world celebrates life's biggest moments.
Plan less. Celebrate more.
Ben Bishop & Brenton Kasselder
Eventzy Founding Team
(720) 666-2162 - ben@eventzy.ai / brenton@eventzy.ai
eventzy.ai
References
Market Data & Industry Reports
AI & Technology
Event Planning Industry
Technology & Development